Only one skill can make you rich!
Many skills give you a good package but the king of all skills is “MARKETING”.
Marketing is the only skill that is never outdated.
But how marketing can make you rich?
Marketing can make you rich by implementing the CATT funnel and framework in your business. we will talk about this later before we should know what marketing is and the law of marketing!
There are many definitions available on the internet and you might be confused after reading those definitions. so let me tell you the simple definition of marketing.
“Marketing is the promotion of product or service to your ideal customers.”
Yeah, That’s it! this is called Marketing!
Marketing is the most valuable investment in a business because it gives direct returns. everything else like production, manufacturing, HR, and accounting, is an exposure that doesn’t give immediate ROI!
If you know how to market and sell you have a safe future!
Now, we know what marketing is but we have to know The Law of Marketing.
THE LAW OF MARKETING:
- Everyone makes a product without market research but actually, marketing starts before creating the product.
- It starts with understanding the customer’s problems and customer needs which leads to creating a great product that satisfies customers!
- Marketing is based on science. you research the market need, and according to the data you create a product that fits!
- Don’t just sell just “TALK” with everyone if you genuinely help people they will automatically come to you and that is marketing, you are helping people through your product or service.
- Marketing aims to understand the customer so well that the product or service fits him and sells itself.
- Marketing is the game of perceptions of product is rooted in reality never let marketing become more important than the product.
- A great product sells itself.
- A great product converts your customers into brand ambassadors. word of mouth is the best channel of marketing ever!
Now we know about marketing and the law of marketing but what is the best way to market our product or service?
Which is the best way to market your product or service?
Traditional Marketing vs Digital Marketing:
Which one is best to market your product or service? should we go for traditional marketing or digital marketing?
As we know, we can target an audience based on interest, demographics, and behaviors whereas we can’ target a specific group of people in traditional marketing.
In traditional marketing, we can interact with the customer, and its a big gap but in the case of digital marketing we can engage and interact with customers easily and that will help you understand the need of your customers.
In digital marketing, We can track our data through various insights, and yes, with the help of pixel track tools but we can’t track the data in traditional marketing.
This is the biggest benefit of digital marketing!
But have you ever wondered why we remember TV commercial ads with their slogan and we subconsciously attach them with their brand emotionally?
For example, Cadbury’s said “subh Kam karne se pehele kuch meetha ho jaye” and KitKat said “life hai, KitKat break to banta hai”
We are attached to their brands so well that we remember their ads for years!
In traditional marketing, we can’t target a specific group of people but we can show ads to multiple people at the same time, and don’t you dare to ignore the power of traditional marketing.
I know we can’t track the data but the impact of traditional marketing is huge.
So which is the best?
Understand your customer and create a balance between both marketings.
We should learn from google they also use traditional marketing and digital marketing at the same time!
You know what, Trust is the main factor in marketing. we all trust Google because they add value to our lives and make our life easy!
You should know why people will trust you & who are you.
So it’s important to create a personal brand. Because people want to hear from people not from the brands.
Do not be the no.1 be the only one.
Choose a category and become a leader in that category.
I mean if a company logo it’s talking to you, it feels unnatural and you will not make the connection with the company you make a connection with the people!
You can buy a company but you can’t buy a personal brand. it can’t be sold.
A personal brand can create a huge impact on people from that it can rise many brands through his influence!
Now, it’s time to introduce you to the CATT funnel and framework:-
Wealth= n^CATT
Where,
[n]Niche: Your success and wealth depend on your niche so take time to choose your niche. choosing the niche is the toughest job ever!
[C]Content: Everyone said that content is the king but for me, Content is the kingdom. create so well content that attracts people from your blog, videos, lead magnet & webinars.
[A]Attention: Drive attention(traffic) to your content through various mediums like SEO, social media, paid ads, etc.
[T]Trust: Build trust with your audience with tripwires marketing, automation, and retargeting.
[T]Transaction: Convert your lead into the customer natural sales method.
So that’s it now you are rich!
No, wait! Communication skills are also required for marketing.
Good marketing is all about good communication between you and customers.
There are many misconceptions regarding communication skills and English is one of them.
Good communication doesn’t mean good English.
Good communication doesn’t care about grammar and vocabulary!
You have to ask just one question to yourself is that am I able to express my thought effectively!
Integrated Digital Marketing:
Without using integrated digital marketing, your funnel is weak.
Because if you use only content marketing it does not create a huge impact and if you just driving traffic through paid ads it’s not worth it.
it’s better to use integrated digital marketing!
Without using integrated digital marketing, your funnel is weak.
Because if you use only content marketing it does not create a huge impact and if you just driving traffic through paid ads it’s not worth it.
it’s better to use integrated digital marketing!
Here is the pic for your reference to understand the integrated digital marketing it’s like you are using every medium to increase your sales or leads!
Please feel free to share your thoughts regarding this article!
So, now you know how marketing can make you rich!
Author:- Bhavesh Nhavi